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Best Practice Database
Marketing Management » Patient Advocacy
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
In the evolving global healthcare marketplace, a patient-centric approach has become a critical part of long-term success for pharmaceutical companies. Facing declining sales from patent losses and payer pressures, the pharma sector is turning to patient support programs and activities to help drive clinical and commercial success. As pharma has moved to enhance its patient programs, the industry has wrestled with both the structure and effectiveness of its patient support programs.
Best Practices, LLC conducted this study to generate reliable industry metrics on current patient support group structure and effectiveness. In particular, the study reviews current patient support group structure & reporting relationships and patient support program reach and effectiveness. This benchmarking study will provide patient support leaders with metrics and insights they can use to assess their patient support operations.
This study has small, medium and large company segments on some questions
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Medical Device; Chemical
Sanofi; Merck; GlaxoSmithKline ; Novo Nordisk; Daiichi Sankyo; Pfizer; Boehringer Ingelheim; AstraZeneca; Astellas; Baxter Healthcare; EMD Serono; Merck Serono; Celgene; UCB Pharma; Millenium; Dr Reddy's Laboratories; Roche; LEO Pharma; Horizon Pharma