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Best Practices, LLC conducted this research to probe how health care companies structure internal research groups conducting payer research, and it assesses what market research approaches are most effective and innovative for understanding diverse payer needs, preferences and decision-making. This study also examines what research techniques work best during all product lifecycle stages to ensure access for therapies through national, regional and government payers and through Accountable Care Organizations and Integrated Health Delivery Networks.
The study participants engaged 38 executives and managers working in diverse payer-focused functions through a benchmarking survey instrument and field interviews. Research analysts conducted executive interviews with five leaders to collect qualitative data and insights.
The key topics include: