If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Download FREE Excerpt
11 Info Graphics
32 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
The benchmarks developed by this assessment are prepared to aid marketing organizations with direction for strategic and tactical marketing activities to support their product portfolios in optimizing growth and profitability rates. The Study engaged more than 60 Marketing leaders in the field research, probing critical marketing productivity factors.
Among the questions that this research addressed are the following:
Marketing Improvement Opportunities Reside Along Four Fronts & Opportunity Type Varies Across Different Business Units: