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Pharmaceutical; Medical Device; Health Care; Manufacturing; Biotech
Abbott Laboratories; Becton Dickinson; Hospira; LifeScan; Medtronic; Respironics; BARD; Medrad; Cardinal Health; Response; Stryker
This research study aims to identify Staffing and Performance levels for the marketing activities against growth and margin rates, across the Medical Device sector. For improved understanding of optimal performance ranges, the importance of more than 15 critical performance factors was comprehensively analyzed.
Research partners participated in a benchmark field study that identified performance levels across a broad range of key business performance factors that include:
Successful branded Rx products have the potential to grow rapidly, thereby winning marketing resources to create demand. Growth rates for other categories tend to run 25-30 percent less.