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» Products & Services » » Sales and Marketing » Sales Management » Managing Sales Force » Performance Management

Performance Management of Healthcare Education Programs

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ID: 2790

Features:

Words: 1,051

Published: Pre-2019

Delivery Format: Online

 

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Practices in this document include: Developing indicators of success that reflect corporate goals. Developing computerized evaluation systems that tailor programs to effectively meet customers’ specific needs. Incorporating health care education into sales reps’ overall performance assessment. Measuring impact of health care education programs by tracking post-program prescription rates of participants. Surveying participants to measure delivery effectiveness and retention of key HCE messages.

Industries Profiled:
Pharmaceutical


Companies Profiled:
A major pharmaceutical company

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