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Performance Measures in Pharmaceutical Conventions Management

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ID: 4354

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Words: 1,880

Published: Pre-2020

Delivery Format: Online PDF Document

 

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Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services. In this environment, they need to know how to develop high-performing organizations. This benchmarking report examines the best practices for performance measuring at eight pharmaceutical companies. Effective methods for tracking the return on investment of convention attendance, developing lead retrieval processes and monitoring feedback from sales reps are explored in detail. These topics reveal how high-performing conventions management departments operate efficiently and with optimal results.

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Biotech; Consumer Products; Diagnostic


Companies Profiled:
3M; Roche; Ortho-McNeil; GlaxoSmithKline; Bristol-Myers Squibb; Bayer; Amgen; AstraZeneca

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