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"Key Factors in Successful Pharma-Biotech Alliance Management"
Major pharmaceutical companies are increasingly pressured to expand their product portfolios. Challenges for internal R&D include escalating costs, time and complexity required discovering, and developing and commercializing new drugs. Biotechnology companies need development and marketing assistance for their products. Marrying these two important goals is of the utmost importance for both partners. This five-page document provides business development executives with key findings pertaining to alliance creation and execution.