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Business Operations » Alliances and Partnerships
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"Pharma & Biotech Co-Promotion Alliance and Relationship Management"
The success of any co-development deal or co-promotion deal hinges on stellar alliance execution and careful relationship management. As partners move through the development of a product and the rollout of marketing activities, high levels of team coordination and flexibility, fair, efficient decision-making processes and adequate resources are vital. Factors influencing these needs can greatly affect how partners perceive progress of alliances and, ultimately, the financial success of partnerships. This document will assist business development executives in pharmaceutical and biotechnology companies by enabling them to benchmark their own tactics and strategies against other top companies.