1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
68581D84CA45D19D985256E4B00747962
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/pharma-sales-and-marketing-technology-trends?opendocument
18
19opendocument
2054.161.31.247
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Sales and Marketing Sales Management Designing Sales Force Support Systems

Pharma Sales and Marketing Technology Trends

DB Image

ID: 4575


Features:

Metrics, Graphics, Summary Matrix


Published: Pre-2014


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Study Overview

Based on a survey of eight pharmaceutical organizations, this 25-slide presentation identifies trends in the use of pharmaceutical sales and marketing technologies. Key topic areas in this study include: sales and marketing business challenges, stages of technology deployment, current technology budgets and likely 2005 changes and use of vendors and consultants. Companies can use this information to identify sales and marketing challenges as well as technology trends in the pharmaceutical industry.

Key Findings
The study found that the greatest sales challenges were achieving higher sales force productivity and understanding customer issues, while the greatest marketing challenges included productivity of marketing staff as well as understanding customer issues. The survey also identified sales and marketing technologies with the greatest potential for adoption by pharmaceutical companies.

Methodology
This information was collected from Best Practices, LLC Internet Benchmarking Exchange service.


Industries Profiled:
Pharmaceutical; Biotech; Health Care


Companies Profiled:
Abbott Laboratories; UCB Pharma; Boehringer-Ingelheim; Eli Lilly and Company; Janssen; Novo Nordisk; Pfizer


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.