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Products & Services

Pharma Thought Leadership: Be a Thought Leader, Manage Influential Organizations, Launch a Winner

Be a Thought Leader, Manage Influential Organizations, Launch a Winner

ID: SMS-156


Published: Pre-2013


Delivery Format: Shipped


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • KEY FINDINGS
  • INCLUDED RESEARCH
Best Practices’ Pharma Thought Leadership series examines thought leadership in the context of patient advocacy while creating effective relationships and global product launches. This is a virtual how-to guide of preparing the market for product launch by utilizing professional and advisory relationships while managing global thought leaders as well as payer influencers. The thought leader management process is clearly described and examines CRO Partnerships, building brand credibility and productivity & performance management.

Industries Profiled:
Pharmaceutical; Health Care; Medical Device; Biotech


Companies Profiled:
Abbott Laboratories; Sanofi-aventis; AstraZeneca; Bristol-Myers Squibb; Eli Lilly; GlaxoSmithKline; GlaxoSmithKline Merck; Johnson & Johnson; Merck; Novartis; Pfizer; Roche; Schering-Plough


Key Findings

Group Ranking: When deciding which groups to focus on you’ll be able to consider the group’s reputation in the medical community, influence in the media and previous track record.
  1. Thought Leader Management Process: Learn how leading companies use thought leadership as an integrated system to cover drug development support, physician education, launch and sales support and overall life cycle management.
  2. Best Practices in Product Launch: See what Pfizer, Merek and Eli Lilly do to shape clinical development and market acceptance.




This bundle combines all of the individual research listed below into one easy-to-purchase transaction. Read individual research abstracts by clicking the titles. Return to this page to add the bundle to your cart.