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12 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Health Care; Pharmaceutical; Diagnostic; Biotech; Chemical; Manufacturing; Medical Device; Consumer Products
abbott; GlaxoSmithKline; Genzyme; Ipsen; Celgene; Xanodyne Pharmaceuticals; Astellas; Ther-Rx; Bristol-Myers Squibb; Amylin; MSD; Hospira; RECKITT BENCKISER; Genentech; Roche; Sandoz; Merck; Bayer
Physician E-Sampling Is Now An Established Tactic: Sales reps are still the primary sampling channel -- but Physician E-Sampling is growing and maturing. As sales resources shrink, companies look for efficient ways to access physicians. In the benchmark class at large, 1/3 of sampling has moved to Physician E-Sampling with 2/3 still delivered through sales reps. However, more companies are supplementing rep-based sampling with Physician E-Sampling and a few companies have moved to 100% Physician E-Sampling . For most, the Physician E-Sampling system is a field tactic coupled with individual products, therapeutic area or lifecycle. It is not yet a broad-based company-wide strategy among larger companies.