Pharmaceutical Marketing Services: U.S. Staffing Metrics

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"Pharmaceutical Marketing Services: U.S. Staffing Metrics"

STUDY OVERVIEW
Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success. In this study, key functions include: Business Planning and Forecasting, Strategic Pricing, Meeting Planning, Multimedia/Creative Services, Agency Management and Product Forecasting. This survey provides pharmaceutical and biotech marketing managers with metrics detailing the level of investment (FTEs and budget) that are being channeled into marketing operations of leading pharmaceutical brands in the U.S. market. Pharmaceutical and biotech marketing managers may utilize this report to benchmark their own efforts against industry-wide comparisons.

KEY TOPIC AREAS
• Overall Staffing Levels in U.S. Marketing Services Groups
• Outsourcing Levels
• Staffing Levels Linked to Brands Supported
• Financial Investment for Key Activities at the Brand Level
• Staffing Efficiency Measures

KEY METRICS
• Sales Levels of Participants
• U.S. Budget for Marketing Services
• U.S. Brands Supported by Marketing Services Groups
• Total FTE Allocation by Key Activities
• Internal and Outsourced Marketing Services FTEs for:

o Business Planning and Forecasting
o Strategic Pricing
o Meeting Planning
o Multimedia and Creative Services
o Agency Management
o Product Forecasting
• Efficiency Ratios:
o Staffing levels linked to Brand Requirements
o Staffing levels linked to Budget Allocation
o Staffing levels linked to Sales Revenues

Industries Profiled:
Pharmaceutical; Biotech


Companies Profiled:
CV Therapeutics; Amgen; Forest Laboratories; Berlex Laboratories; MGI Pharma; Eli Lilly; AstraZeneca; Chiron Corporation

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