Bio-pharmaceutical organizations are under intense pressure to deliver innovative new products in shorter time frames while minimizing development costs. As development pressures have grown, organizations expect their New Product Planning function to seed the development process with valuable insights across all the phases of product commercialization.
Best Practices, LLC undertook this research to examine the role and impact of New Product Planning function on product commercialization. In particular, this report will provide benchmarks on the structure, resources and activities of New Product Planning groups.
Insights from this report will serve as a reference point for executives as they determine number of employees, budget and timing of key activities for the NPP group.
Note: Data in this research are presented into two segments: Region-wise (Global & Regional) and Structure (Centralized, Decentralized and Hybrid).