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Pharmaceutical Product Launch and Re-Launch Research Sample: Making and Marketing Blockbusters

ID: WP-34


Pages: 6


Published: Pre-2013


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
Download this complimentary article "Launching a Blockbuster: The Making and Marketing of Megabrands" by clicking 'Add to Cart'. This article was featured in The Pharmaceutical Executive and was writen by Chris Bogan, CEO and President of Best Practices, LLC and David Wang, former director of Research.

Industries Profiled:
Consulting


Companies Profiled:
Best Practices LLC