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8 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
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Excellence in product launch evaluation across multiple product launches sets protocols around the launch evaluation process, key performance measures and recalibration of targets post-launch. This research captures quantitative and qualitative data, yielding key findings and insights, around the current and future landscape of product launch evaluation at pharmaceutical and biotech companies.
Best Practices, LLC used both field surveys and interviews to complete this study. In all, 19 sales and marketing leaders contributed data. In-depth interviews were conducted with leaders from six of the participating companies.
NOTE: The data in this research are segmented into two groups: Full Benchmark Class and Large Pharma Segment.