Professional medical education in the pharmaceutical sector remains a valuable platform for informing health care practitioners about new products, indications and treatment approaches. And just as the environment for conducting medical education has changed, so too has pharma's approach to everything from staffing and budgets to program development and presentation formats.
This report will help incumbent companies to optimize their medical education capabilities, efficiency and effectiveness.
An in-depth analysis of the industry shows that there is a core set of factors in successful medical education groups: structure and activities of the medical education function, effective levels of professional medical education staffing, the role of the medical education group in key activities (including involvement with thought leaders and professional societies) and resource allocation by region and program type.
Best Practices®, LLC’s report, Professional Medical Education Excellence: Structures, Resources, Services & Performance Levels to Optimize Pharma Education Groups explores each of these aspects and provides a pharmaceutical segment as well as a data segment representing other industries.
This comprehensive benchmark report analyzes a broad range of medical education factors, and delivers qualitative and quantitative data on staffing, services, structures, investments and much more. Medical education leadership will benefit using this intelligence to evaluate their organization’s resource levels relative to other market leaders.
In addition, the study presents medical education leader’s perspective on the current and future trends and direction of medical education for field-based medical educators, technological changes and spending changes. It also includes insightful analyses on an array of pitfalls that can affect the medical education function, including the changing business environment and compliance management.