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Pharmaceutical Speaker Training and Development: Governance Structure

ID: 4277

Features:

Metrics, Graphics

Words: 4,710

Published: Pre-2020

Delivery Format: Online PDF Document

License Options:
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STUDY OVERVIEW
BENCHMARK CLASS
SPECIAL OFFER

Best Practices, LLC initiated this benchmarking study to uncover how pharmaceutical companies develop and use formal training programs to help Key Opinion Leader speakers better communicate basic science, clinical data and practical experiences among their peer groups. Twelve pharmaceutical companies were selected to make up the benchmark class. Benchmark findings suggest that leading pharmaceutical companies structure their speaker training organization in a way that supports a training strategy that is aligned with overall corporate and brand strategies. This 16-page document examines the organizational arrangements companies use to effectively manage speaker training, including centralized and decentralized operations, centers of expertise, and roles and responsibilities among sales and marketing stakeholders.

Industries Profiled:
Pharmaceutical; Biotech

Companies Profiled:

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.