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Best Practice Database
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Pharmaceutical product samples have long been a sales tool for introducing both physicians and patients to a company's products. While still a powerful marketing tactic, sampling programs are evolving as the traditional sampling conduit - sales reps - face restricted access to physicians as well as declining FTE counts.
In this environment, many pharmaceutical companies recognize the need for alternative ways to supply physicians and their patients with samples. One approach that has gained momentum in the last several years is physician E-sampling - a program that enables physicians to order and manage prescription samples online. To inform sales and marketing leaders involved with sampling programs, Best Practices, LLC conducted a study to identify current practices and trends in physician E-sampling programs.
This study identifies and documents current practices and trends in physician e-sampling and explores the rationale for different tactical approaches to sampling and what constitutes success in physician e-sampling.
Pharmaceutical; Chemical; Health Care; Biotech; Medical Device; Manufacturing; Consumer Products; Diagnostic
Abbott Laboratories; unichem; Astellas; cipla; Amylin; Hospira; Novo Nordisk; Genentech; Roche; Sandoz; Merck; Bayer; Celgene; Bristol-Myers Squibb; Ther-Rx; MSD; RECKITT BENCKISER; Genzyme; Ipsen; GlaxoSmithKline; Xanodyne Pharmaceuticals