Pitfalls to Avoid for a Strong Metabolic Market Entry: Current and Future Risk Levels for Product, Market, Physician, Patient, Payer, Internal and Regulatory Pitfalls

STUDY OVERVIEW

For a new metabolic product to successfully enter the marketplace, organizations have to be vigilant of the many pitfalls that are part of the launch landscape. This research document highlights launch leaders' perspective on the current and future risk levels of potential pitfalls for critical metabolic launch factors such as product and market makeup, physicians, patients, payers, internal issues and regulatory. Pharmaceutical product launch leaders can use this study to better understand the potential pitfalls and stumbling blocks that they'll have to navigate as part of a new metabolic product entering the market.

KEY TOPICS

• Pitfalls and Stumbling Blocks
• Lessons Learned, Best Practices and Future Changes

• Estimate for the risk level of product shaping pitfalls that can derail a new metabolic product coming into a crowded market
• Estimate for the risk level of market shaping pitfalls that can derail a new metabolic product coming into a crowded market
• Estimate for the risk level of physician pitfalls that can derail a new metabolic product coming into a crowded market
• Estimate for the risk level of patient pitfalls that can derail a new metabolic product coming into a crowded market
• Estimate for the risk level of payer pitfalls that can derail a new metabolic product coming into a crowded market
• Estimate for the risk level of internal failure points that can derail a new metabolic product coming into a crowded market
• Estimate for the risk level of regulatory pitfalls that can derail a new metabolic product coming into a crowded market

• Physician-Level Pitfalls: Key Diabetes stumbling blocks reside with thought leaders, KOLs, critical specialists and health care access. Thought leaders & specialists are the highest risk physician stumbling blocks. Med education missteps can also be significant.

• Payer Risk Factors: Payer risk factors are in high alert across multiple therapeutic areas and across many fronts: Pricing, Priorities, Health Outcomes and Managed Markets. Looking ahead, approximately half of all participants see risk intensity continuing to rise.

The research employed a data gathering approach that gleaned quantitative data from 44 executives and managers from 38 leading companies in pharmaceutical, biotechnology and medical device industries.

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