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Best Practice Database
Product Launch » Re-launch
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"Product Character & Position: Choosing Changes for New Growth"
Most companies eventually must face the daunting task of re-launching a pharmaceutical product. Determining what changes to the brand's character and positioning would be most effective is the first important step in setting re-launch strategy. This 19-page study will help brand executives to benchmark their efforts against other companies and to access best practices in re-positioning a product before re-launch.