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Best Practice Database
Product Launch » Re-launch
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Non-members: Click here to sign-up for a complimentary tour of
"Product Character & Position: Choosing Changes for New Growth"
Most companies eventually must face the daunting task of re-launching a pharmaceutical product. Determining what changes to the brand's character and positioning would be most effective is the first important step in setting re-launch strategy. This 19-page study will help brand executives to benchmark their efforts against other companies and to access best practices in re-positioning a product before re-launch.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.