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Best Practice Database
Product Launch » Resource Allocation
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When facing a new product launch, biopharmaceutical organizations must balance the dueling goals of containing costs and producing a successful launch. To handle these twin pressures, launch leaders need to know two things: What are adequate overall investment levels and how much should they spend at key points pre-launch and during launch year.
To shed light on these elusive, yet critical, questions, Best Practices, LLC has published a new study on launch spend that delivers benchmarks on investment levels during and prior to launch. The study also includes overall investment benchmarks by different product types - specialty, primary care and projected peak revenue - for launch year and each of the three years prior to launch. Investment benchmarks also are presented for products by market entry position, i.e. upstart product in crowded market.
This timely study will help biopharmaceutical leaders develop competitive launch and pre-launch budgets to ensure successful U.S market entry for new products. The study provides quantitative metrics that will help companies chart effective budget strategies and allocate funds for new brands.