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50 Best Practices
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A hallmark of great brand and lifecycle management excellence is the ability to successfully re-launch a product that has not achieved its potential upon market entry. This business situation occurs notably at two critical moments in a product’s lifecycle:
Following, are some of the higher-level key findings from the study. Examples of more tactical and in-depth practices are included in the complimentary summary available for download by clicking on "Download FREE Excerpt" in the column on the right. Insights include: