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Professional Medical Education Excellence: Benchmarking Critical Program Trends Transforming the Medical Device and Biopharmaceutical Marketplace

ID: PSM-286


41 Info Graphics

67 Data Graphics

500+ Metrics

23 Narratives

Pages: 119

Published: Pre-2019

Delivery Format: Shipped


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Professional Medical Education programs are a key way that healthcare professionals learn how to safely and effectively use new medical devices and biopharmaceutical products. While this remains as true today as it was in the past, the changing financial and regulatory landscape has created a challenging environment for Medical Education groups.

To succeed in this environment, Medical Education groups must efficiently use their resources and carefully control their content. In short, Medical Education groups have to ensure their programs have the right content, presenters, and venues to not only pass regulatory muster but also to attract healthcare practitioners.

And as budgets across both pharma and medical device continue to shrink, it has become critical for Medical Education groups to demonstrate the value of their programs to the organization.

Best Practices®, LLC conducted this evidence-based benchmark study to inform Medical Education leaders on emerging trends regarding funding, program types, delivery channels, program effectiveness and value drivers.

Data in this report are presented in two segments: Medical Device and Pharmaceutical.

Industries Profiled:
Consumer Products; Diagnostic; Pharmaceutical; Medical Device; Health Care; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Technology; Orthopaedics

Companies Profiled:
Bayer Healthcare; Grunenthal; Becton Dickinson; Insight Pharmaceuticals; Boston Scientific; Johnson & Johnson; Covidien; Novartis; BARD; Onyx Pharmaceuticals; Ethicon Endo-Surgery Inc.; Sanofi; Medrad; Regeneron; Medtronic; Stallergenes; Orthofix; Xanodyne Pharmaceuticals; Philips Healthcare; UCB Pharma; Smith & Nephew; Terumo Corporation; Zimmer; Amylin; Astellas; AstraZeneca; Baxter Healthcare; Boehringer Ingelheim; Esteve; Gilead Sciences

Study Snapshot

Best Practices, LLC engaged 32 Medical Education leaders at 31 companies through a benchmarking survey instrument. In addition, research analysts conducted deep-dive executive interviews with 5 selected respondents to collect qualitative data and insights.

Topics addressed in this report include:

  • Funding channels utilized by Medical Education groups
  • Effectiveness of different Medical Education program types and delivery channels
  • Use of multidisciplinary Medical Education programs
  • Trends in grants to professional societies/associations for accredited and non-accredited education programs
  • Rating of company professionals most valued by physicians for education
  • Future trends in Medical Education programs and technology

Key Findings

Multidisciplinary Education Trends:  Across device and pharma sectors, medical education leaders have embraced multidisciplinary education programs for both accredited and non-accredited courses.
    •The move to multidisciplinary programs is designed to achieve better outcomes and lower costs. Three-quarters of each segment said the driving force behind the interest in multidisciplinary programs is the current focus on health outcomes, which requires coordination among disciplines
    •More than 80 percent of both segments use multidisciplinary education programs.
    •Nearly 50 percent of all programs are multidisciplinary across both segments.
    •Most companies forecast continued multidisciplinary program growth in the next 2-3 years.

Educator Impact Ratings Vary By Segment: The Pharmaceutical and  Medical Device sectors assess somewhat different impact values to different professionals that serve as HCP educators.  Both sectors rate external MDs as highly effective  physician educators – but 100% of Medical Device companies rate them “highly effective” while only 63% of pharma rate them highly effective.

Table of Contents

  • Executive Summary
  • Research Overview 
  • Universe of Learning 
  • Key Findings 
  • Investment Benchmarks & Trends  
  • Program Benchmarks & Trends
  • Educating For Better Outcomes;  Multi-disciplinary programs on the Rise
  • Program & Educator Impact Ratings  
  • Performance Measurement 
  • Technology Benchmarks & Trends
  • Medical Education Program Benchmarks     
  • Appendix - ACCME Annual Reports – 2010-2011

List of Charts & Exhibits

Structure that best Describes the Organizational Approach of your Medical Education Function
  • Estimate of Aggregate Global Investment Level for all Medical Education Functions and Activities for last Fiscal Year
  • Where Funding Originates for Your Medical Education Programs and Services
  • Funding Distribution Channels used by Medical Education Group to Support Accredited and Non-Accredited Education
  • In Which Situations - if any - are Attendees Charged a Fee?
  • Estimate the Percentage of Annual Medical Education Funding that is Invested in These Key Areas
  • What is your Most Pressing Funding Challenge
  • In Most Recent Fiscal Year, What Percentage of Company-Sponsored Accredited and Non-Accredited Education Programs were presented Through Professional Societies
  • Over the next 2-3 Years, what will be the Trend for Grants Regarding the Number of Grants to Professional Society/Associations for Accredited and Non-Accredited Programs
  • Do you Use Multidisciplinary Programs to Support Medical Education?
  • What Percent of Your Education Supports Multidisciplinary Programs?
  • What is the Mix of Your Multidisciplinary Education Programs (Accredited versus Non-Accredited)
  • Rate the Types of Medical Education that are Most Valued by Physicians
  • Rate the Curricular Topics that are Most Valued by Physicians
  • Rate the Effectiveness of Professionals who Present Education to Physicians
  • Rate the Effectiveness of the Performance Measures You use for Education Programs
  • What is Current Mix of Company-Developed versus Vendor-Developed Education Programs
  • What is Current Mix of Company-Delivered versus Vendor-Delivered Education Programs