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Best Practice Database
Product Launch » Re-launch
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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
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"Product Re-Launch Success: Key Findings"
Re-launching a pharmaceutical product is a marketing challenge that no brand executive wants to face, but many often do. With millions of dollars poured into the development and marketing of products, companies are loathe to give up their initial investment, but they also are hesitant to waste further resources to correct mistakes. This five-page document summarizes for brand executives major key findings and insights on re-launching pharmaceutical products.
Consumer Products; Diagnostic; Pharmaceutical; Medical Device; Biotech; Health Care
Bayer Healthcare; UCB Pharma; Schering-Plough; Roche; Pfizer; Novartis; Merck; AstraZeneca; DSM Pharmaceutical; Sanofi-aventis; Abbott Laboratories; Eli Lilly; GlaxoSmithKline l
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.