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Medical Affairs » Medical Affairs Excellence
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A strong Medical Affairs function is essential to meeting current challenges in clinical development, market education, and regulatory compliance. Over time – and the last few years especially – healthcare regulations have been tightened and closely monitored through the use of Corporate Integrity Agreements. With the Affordable Care Act and the Sunshine Act coming into full force, Medical Affairs will be strongly influenced as the industry endures even higher levels of scrutiny.
This Best Practices, LLC study explores how U.S. and global biopharmaceutical companies are navigating through healthcare reform and how the shape of their Medical Affairs organizations are similarly adapting. More specifically, the research examines how compliance is affecting the way Medical Affairs operates and how different Medical Affairs functional areas are changing in relative importance. In addition, the study highlights the key success factors and challenges noted by other Medical Affairs executives as well as budget trends these groups are experiencing.
The study includes four segments: a mature markets segment from 2012 and 2009, a pharma segment, medical device segment, and an emerging market segment.