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Products & Services Sales and Marketing New Product Development and Launch Managing Thought Leader Programs Managing Performance of Managers and Specialists Recruiting

Relationship Management Best Practices in Health Care Education

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ID: 3696


Features:

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Words: 638


Published: Pre-2016


Delivery Format: Online PDF Document


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Take a long-term approach to building advocacy.
Health care education needs are not necessarily product-driven; programs should
be designed primarily according to the clinical issues surrounding a disease
state. With the trend toward evidence-based medicine and the prevalence of
managed care formularies, health outcomes are even more critical. One
interviewed executive suggested that it is the responsibility of pharma
manufacturers not only to develop innovative treatments, but also to educate
health care professionals about major trends in medicine, and what will be
critical in the future. While they are busy delivering health care, it is
difficult for health care professionals to keep up with all of the developments
in the industry. Advancements in gender-based and minority-based medicine, as
well as disease management, are particularly attractive areas for HCE delivery ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Firm

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