Report Summary: The iPad: How MSLs Use It to Deliver Science and Data to HCPs

Industries Profiled:
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Manufacturing


Companies Profiled:
Abbott Animal Health; Abbvie; Acorda Therapeutics; Amgen; Algeta; Biogen Idec; Boehringer Ingelheim; Gilead Sciences; Jazz Pharmaceuticals; Shire; Sanofi; Cubist Pharmaceuticals; ViiV Healthcare; Mallinckrodt; Medunik; United Therapeutics; LEO Pharma; Kadmon Pharmaceuticals

Study Snapshot

This study engaged twenty five leaders from 18 companies; all participants share leadership and oversight of Medical Science Liaison (MSL) groups at their companies.

Key topics include:

• Training
• Content Delivery and Usage
• Syncing Tablets with CRM Systems
• Security and Compliance Concerns
• Measuring Effectiveness
• Challenges and Best Practices

• Companies should develop a content management strategy prior to device deployment. About 50% of respondents faced barriers related to content development and availability after roll-out to MSLs. Some of the top vendors that create software/applications/content: Veeva, OpenQ, Steeprock and Box.
• Presentation quality is vital to success in using iPads. 33% of the respondents which achieved ROI noted data presentation as a key factor.
• While 92% of MSLs used iPads to present data to KOLs, only 12% receive training on presentation skills. Reducing this gap should have improve the effectiveness of MSL presentations.

• The training format used can play a crucial role in shaping the call quality that MSLs will have when using the iPads. 27% of participants that reported great improvement in call quality employed a combination of live-in-class and home study. Other companies mainly used distance learning.

• Research Overview
• Participating Companies
• High-level Findings & Insights
• Universe of Learning
• Training
• Content Delivery and Usage
• Syncing Tablets with CRM Systems
• Security and Compliance Concerns
• Measuring Effectiveness
• Challenges and Best Practices
• About Best Practices, LLC

• Technological Set-Up used by MSL
• MSL to use One device on streamlining in the future
• What device used by MSL's for deploying
• Which department trained for deploying iPad/ Android-Based Tablets for MSL's?
• What type of training used by the organization when distributing new iPad/ Android-Based Tablets?
• Training program duration for iPad/ Android-Based Tablets usage
• Training standarization for MSL's
• Customized training programs
• Training formats used to educate about the devices
• Software and application creation responsibility
• Activites performed by MSL teams
• Integration with CRM on iPad/ Android-Based Tablets
• CRM Integration to MSL's
• Integration of CLM on iPad/ Android-Based Tablets
• Security planning and procedure
• KPI's used to measure iPad/ Android-Based Tablets for MSL teams
• Changes in KPI performance since deploying iPad/ Android-Based Tablets to MSL's
• Effectiveness of iPad v/s other media
• Changes in call quality since deploying iPad/ Android-Based Tablets
• Physician/ KOL demographic engagement with regards to the use of iPad/ Android-Based Tablets
• Effectiveness of using iPad/ Android-Based Tablets on various MSL activities
• ROI on iPad/ Android-Based Tablets for MSL's
• Top three challenges while deploying iPad/ Android-Based Tablets to MSL's within the organization
• Top three changes to making iPad/ Android-Based Tablets deploying a successful investment