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Marketing Management » Patient Advocacy
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Health Care; Pharmaceutical; Diagnostic; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Medical Device; Consumer Products
Abbott; UCB Pharma; Sanofi; Novo Nordisk Novartis; Mylan; Merck; Medtronic; Lilly; Gilead Sciences; Helsinn; Boston Scientific; Boehringer Ingelheim; Biogen Idec; Baxter BioScience; Bayer Healthcare; AstraZeneca; Apotex; Abbvie
Many forces of market change: The Affordable Care Act and other market changes are challenging pharmaceutical marketers. Power and influence are shifting among market constituents.
Patient-focus Critical in Crowded Markets: In crowded markets, many factors in addition to efficacy and safety influence patient preferences and choices. Patient-focused programs and support are forms of differentiation.