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Market Access » Managed Care Organizations and Winning Practices
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As this occurs, pharmaceutical and medical device companies are trying to access, influence and support this rising customer segment, which accounts for a fast-rising share of total pharma business.
Best Practices, LLC undertook this benchmarking field research to assist pharmaceutical and medical device companies in developing an effective strategy for serving Accountable Care Organizations and Integrated Delivery Networks in the rapidly changing U.S. healthcare marketplace.
The completed study assesses the relative impact and priority of key practices as well as the failure points that influence overall ACO/IDN service performance. Leading insights in the study will enable sales and managed markets leaders to segment and target customer groups, staff and employ different engagement instruments over product lifecycles.
Best Practices, LLC engaged 36 leaders at 31 pharmaceutical and medical device companies through a benchmarking survey. Analysts also conducted in-depth executive interviews to develop qualitative findings and insights.
1. The volume of business flowing through ACOs/IDNs is increasing sharply: