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» Products & Services » » Marketing Management » Marketing Teams: Structure, Staffing and Budgets

Resource Benchmarks for Global Pharmaceutical Marketing Services

ID: PSM-291


Features:

24 Info Graphics

100+ Data Graphics

400+ Metrics

3 Narratives

24 Best Practices


Pages: 62


Published: 2015


Delivery Format: Shipped


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
Effective staffing of key marketing services functions is critical to pharmaceutical brand recognition and success. In this study, key functions include: Business Planning and Forecasting, Strategic Pricing, Meeting Planning, Multimedia/Creative Services, Agency Management and Product Forecasting.


This survey provides pharmaceutical and biotech marketing managers with metrics detailing the level of investment (FTEs and budget) that are being channeled into marketing operations of leading global pharmaceutical brands. Pharmaceutical and biotech marketing managers may utilize this report to benchmark their own efforts against industry-wide comparisons.


Industries Profiled:
Pharmaceutical; Health Care; Diagnostic; Medical Device; Biotech


Companies Profiled:
Abdi Ibrahim Pharmaceuticals; Upsher-Smith; Novartis; Kerr Health; Abbott; Merck; Roche; Abbott Labs; Shire; Monogram Biosciences; Cubist Pharmaceuticals; Life Technologies Corp.

Study Snapshot

KEY TOPIC AREAS
• Overall Staffing Levels in U.S. Marketing Services Groups
• Outsourcing Levels
• Staffing Levels Linked to Brands Supported
• Financial Investment for Key Activities at the Brand Level
• Staffing Efficiency Measures

KEY METRICS
• Sales Levels of Participants
• U.S. Budget for Marketing Services
• U.S. Brands Supported by Marketing Services Groups
• Total FTE Allocation by Key Activities
• Internal and Outsourced Marketing Services FTEs for:
o Business Planning and Forecasting
o Strategic Pricing
o Meeting Planning
o Multimedia and Creative Services
o Agency Management
o Product Forecasting
• Efficiency Ratios:
o Staffing levels linked to Brand Requirements
o Staffing levels linked to Budget Allocation
o Staffing levels linked to Sales Revenues


Key Findings

Brands Supported and FTEs Per Brand Promoted: On average Marketing Services groups support 12 brands and 6 FTEs are employed per brand promoted.
Most Marketing Services Headcount is Internal Staff: Members of the benchmark class do not actively outsource their Marketing Services activities. More than 80% of activities are performed internally at the benchmark companies.

Greatest Number of FTEs in Market Research & Competitive Intelligence and Multimedia/Creative Services: The average FTE deployed Market Research & CI and Multimedia/creative services activities shows the important role in overall Marketing Services business in the United States.

Growing FTEs in Market Research Signals its Growth in Marketing Services: The increased number of FTEs in Market Research indicates that benchmark companies are investing more in conducting research and developing Competitive Intelligence.
Table of Contents

§Project Overview  2
§Key Findings  7
§Structure, Revenue
and Brand Oversight  11

§Activities & Staffing Profiles  20
§Budget Allocation By Activity    43
§Staff Resources  50
§Efficiency Ratios  53
§About Best Practices, LLC  61