Pharmaceutical; Health Care; Diagnostic; Medical Device; Biotech
Abdi Ibrahim Pharmaceuticals; Upsher-Smith; Novartis; Kerr Health; Abbott; Merck; Roche; Abbott Labs; Shire; Monogram Biosciences; Cubist Pharmaceuticals; Life Technologies Corp.
Brands Supported and FTEs Per Brand Promoted: On average Marketing Services groups support 12 brands and 6 FTEs are employed per brand promoted.
Most Marketing Services Headcount is Internal Staff: Members of the benchmark class do not actively outsource their Marketing Services activities. More than 80% of activities are performed internally at the benchmark companies.
Greatest Number of FTEs in Market Research & Competitive Intelligence and Multimedia/Creative Services: The average FTE deployed Market Research & CI and Multimedia/creative services activities shows the important role in overall Marketing Services business in the United States.
Growing FTEs in Market Research Signals its Growth in Marketing Services: The increased number of FTEs in Market Research indicates that benchmark companies are investing more in conducting research and developing Competitive Intelligence.
Table of Contents
§Project Overview 2
§Key Findings 7
and Brand Oversight 11
§Activities & Staffing Profiles 20
§Budget Allocation By Activity 43
§Staff Resources 50
§Efficiency Ratios 53
§About Best Practices, LLC 61