The Role of Medical Affairs in the Value-Based Healthcare Ecosystem: Activities, Alignment and Success Factors

As the healthcare industry continues to evolve, critical stakeholders such as payers, physicians, and patients are increasingly scrutinizing and demanding value beyond clinical effectiveness and safety. Consequently, Medical Affairs organizations need to develop effective strategies to respond to this new value-based healthcare ecosystem.

Best Practices, LLC undertook this benchmarking research to examine the evolving role of Medical Affairs in the value-based healthcare ecosystem. This research specifically benchmarks the important activities, role alignment, success factors and pitfalls for value-centric Medical Affairs operations.

KEY TOPICS

• The Effect of External Value-Based Mindsets
• Medical Affairs Role in the Value-Based Ecosystem
• Value-based Activity Prioritization
• Success Factors & Pitfalls for Value-Centric Operations

• Please tell us how your Medical Affairs group operates in a value-based environment
• How effective is your company’s Medical Affairs group in serving the following value-based responsibilities?
• In your experience, what have been the critical success factors that allow Medical Affairs to deliver and show value?
• What are the major pitfalls for Medical Affairs preventing value delivery?

• Four organizational responses to the value-based ecosystem emerged:
  • Optimizing data acquisition strategy to address key value-levers
  • Developing holistic value propositions for external engagement
  • Internal value-based collaboration
  • Prioritizing patient centricity

Best Practices, LLC engaged 70 Medical Affairs leaders from 50 companies in this research through a benchmarking survey, focus group interviews and round-table discussion.

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