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16 Best Practices
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Best Practices, LLC undertook this research to examine the growing roles and responsibilities of Medical Science Liaisons within leading healthcare organizations. The study captures critical insights across MSL operational, performance, and management fronts which includes the headcount, span of control, deployment factors, volume and mode of thought leader interactions, and medical science liaison performance measurement.
Medical Affairs leaders can use this study as a benchmark for future strategic and resource planning and best-practice implementation for the medical science liaison function.
Sample Key Findings
Factors for Right-Sizing MSL Field Force Size & Distribution: MSLs are an expensive and limited resource; it is critical to right-size MSL headcount and field distribution to support education and therapy growth. Thought leader concentration and product lifecycle plan are the two most effective factors in determining the MSL field force size. Interestingly, while revenue potential seems to have shrunk in importance as a driver for MSL deployment, distribution of sales force as a factor has increased in importance. Other important factors reported by benchmark companies include ratio of MSLs to product/franchise revenue and corporate commitment to an over-arching franchise.
Participating Companies pp. 5
High-level Findings & Insights pp. 6-8
Universe of Learning pp. 9-12
Specialist Role and Service Scope pp. 13-20
KOL Relationship Management pp. 21-25
Resource Management: MSL Investment Levels pp. 26-35
Value Associated with MSL & Measuring Effectiveness pp. 36-47
Budget Allocated to MSL Teams pp. 48-53
Top Challenges pp. 54-58
Lessons Learned pp. 59-65
About Best Practices, LLC pp. 66
List of Charts & Exhibits
Professional background of research participants