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Best Practice Database
Product Launch » Re-launch
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"Sales Force Enthusiasm: Garnering Support for Product Re-Launch"
Garnering sales force support for a re-launched pharmaceutical product can be a Sisyphean effort. Sales teams may be skeptical that they can sell the re-launched product and make quotas. Or, the sales team itself may be the reason for the initial launch failure. This research will assist brand executives in getting sales force support for a re-launch effort.
Consumer Products; Diagnostic; Pharmaceutical; Medical Device; Biotech; Health Care
Bayer Healthcare; UCB Pharma; Schering-Plough; Roche; Pfizer; Novartis; Merck; AstraZeneca; DSM Pharmaceutical; Sanofi-aventis; Abbott Laboratories; Eli Lilly; GlaxoSmithKline l