In Competitive Intelligence –just as in science –important patterns can emerge when we look at markets, operations and processes from different views. The integration of market insights, business analysis and competitive intelligence skills helps Competitive Intelligence professionals forge deeper insights about the market and competition. Managing the insight process can help organizations spot market patterns that can lead to billion-dollar business decisions.
This document is a presentation by Best Practices, LLC Chief Executive Chris Bogan that looks at how the market can be viewed through multiple lenses. Using this approach allows savvy intelligence groups to cross-reference market, customer, competitor, vendor and supply chain views to spot, verify and probe potentially valuable insights.
SAMPLE KEY FINDINGS
- Forging Break-through Insights Is A Repeatable Process
- Segmentation Excellence –Often Employing Multiple Perspectives –Help You Spot and Verify Insights
- Prioritization Skills Help Clear Clutter From the Insight