Setting and Measuring Clear Goals for Medical Programs

Constant reevaluation and improvement is the key to a successful medical program. Program directors of pharmaceutical companies can benefit from this document by gaining a clear concept of the program at hand and its goals, detailing key factors such as whether the program supports overall strategy of the company and whether clear methods to achieving these goals are available. This nine-page document outlines devised proxy measures in the absence of direct measurement of ROI to measure program performance and identify value drivers.

Key Topics

• Goal Setting
• Shaping Perceptions of the Program
• Measurement

• Establish clear activity goals to ensure that solid benefits are realized. At one studied benchmark partner, each specialist’s daily activities reflect the program's three overarching goals: communication, research, influence.
• Conduct an early impact analysis to refine and promote the field-based medical system. Another studied company, for example, has conducted a review of the effectiveness of its field-based medical education program each year since the program’s launch.
• Identify value drivers to make performance measurements more relevant and useful. One benchmark partner decided not to measure ROI at first, but to move toward hard numbers after two business cycles.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.