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Products & Services Sales and Marketing New Product Development and Launch Managing Thought Leader Programs Speaker Programs Fostering Continuous Improvement

Setting Goals and Measuring the Impact of Speaker Programs -- Part 1

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ID: 3870


Features:

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Words: 808


Published: Pre-2015


Delivery Format: Online


 

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Clearly define and communicate speaker program goals to focus corporate
resources.
Speaker programs are necessary to inform the medical community about a
company’s products and research and to build relationships doctors. One key
challenge companies face is to get reps and doctors to see programs as
value-added opportunities rather than something to be tolerated. A company that
can change this attitude for the better is more likely to reap the full
potential of speaker programs.

By highlighting a simple, clear set of goals, Company A has helped to transform
its speaker programs effort. The company wanted executives, sales reps and
doctors to understand and appreciate the value of the dinner and educational
events ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
various pharmaceutical companies

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