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10 Best Practices
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The Diabetes segment, along with cardiovascular disease (due to the FDA’s recent inclusion of cardiovascular risk factors when assessing anti-diabetes drugs seeking FDA approval), has seen much attention during recent years, including the emergence of many therapies aimed at treating Diabetes and its co-morbid diseases. For example, some companies are developing Diabetes vaccines.
Best Practices, LLC designed this report study to explore the best practices in educating, informing and preparing the marketplace for new diabetes products – through Physician, Patient, and Payer education and publications, advocacy and communication strategies. Specific topics covered in this report include:
The quantitative survey harvested current best practices and emerging trends in educating the marketplace to support successful product launches. In addition, deep-dive executive interviews were conducted with selected participants to provide qualitative insights and emerging trends.
Sample Key Findings
Thought Leaders are cornerstones of success. Thought Leader insights range broadly from starting early to develop critical relationships, seeding Medical Science Liaison (MSL) resources early, committing to the therapeutic area to win influential investigators, employing segmentation to identify and manage top thought leaders, investigators and Key Opinion Leaders (KOLs), and managing the coordination of national and regional thought leaders across the value chain throughout development.