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Products & Services

Best Practices for Using Social Media To Drive Business Outcomes

ID: PSM-259


Features:

6 Info Graphics

20 Data Graphics

62 Metrics

2 Narratives

6 Best Practices


Pages: 28


Published: Pre-2013


Delivery Format: Shipped


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
Social Media, the buzzword of this generation, has taken over agendas of many marketing organizations. But is any investment in Social Media a good investment?

This cross-industry online benchmarking study identifies how companies use Social Media tools in their business environment, the opportunities and risks associated with Social Media applications as well as requirements for managing their use. Specifically, the research examines Social Media's impact on customer satisfaction ratings, brand management, sales and marketing metrics, recruiting levels or other business goals.

Some businesses pursue Social Media initiatives proactively to positively impact business outcomes, while others only monitor company-specific content posted on Social Media sites.

Industries Profiled:
Pharmaceutical; Utilities; Medical Device; Health Care; Financial Services; Professional Services; Consulting; Manufacturing; Biotech; Consumer Products; Diagnostic


Companies Profiled:
Janssen Cilag Pharmaceutical; Grupo Uriach; Merck Serono; MidAmerican Energy Company; Emirates Group Emerson Electric; St. Lucia Electricity Services Ltd; Draeger; Dentsply International; MSD; EMSI; Johnson & Johnson; TMP Direct; American Electric Power; Shieldstream; Peco Energy; Talyst; Bayer; Jackson Energy Authority; GlaxoSmithKline; IMS Health; Takeda Pharmaceuticals; n-tara interactive


Study Snapshot

Best Practices, LLC used field surveys to complete this study on behalf of a Research and Advisory Services partner. In all, 24 companies from mainly the utility, health care and pharmaceutical industries contributed to this study. The key topics in this study include:
  • Companies’ Maturity Applying Social Media
  • Key Social Media Tools/Applications
  • Impact of Social Media Efforts on Business Objectives
  • Policies for Using Social Media in the Workplace
  • Effectiveness Measures
  • Training for Social Media Professionals

Sample Key Findings

About half of benchmarked companies already have more mature Social Media strategies. Overall Social Media will play a bigger role in companies’ marketing strategies during the next year(s).
  • Twitter is more important for proactive Social Media companies. Google is equally used at profiled companies.
  • Twitter, LinkedIn and Facebook mean the greatest benefit for corporations actively engaged in Social Media efforts.
  • Companies report Social Media has the greatest impact on product branding and building the corporate image, followed by customer communication and education
Table of Contents

Research Overview
  • Key Findings & Insights
  • Early Stage Segment: Companies That Limit Social Media Activities to Monitoring
  • Mature Stage Segment: Companies That Proactively Manage Social Media
  • Social Media Policy
  • Challenges for Implementing Social Media Strategies

Sample List of Charts & Exhibits

Volume of Companies Using Social Media Proactively vs. Passively
  • Staffing and Training for Social Media Activities
  • Importance of Social Media for Specific Business Functions
  • Social Media Tools With Greatest Benefit on Business Goals
  • Most Used Tools for Monitoring Social Media Content
  • Social Media Policy Practices
  • Organizational Challenges for Adopting Social Media Strategies