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Best Practice Database
Marketing Management » Digital Marketing
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
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Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Social Media, the buzzword of this generation, has taken over agendas of many marketing organizations. But is any investment in Social Media a good investment?
This cross-industry online benchmarking study identifies how companies use Social Media tools in their business environment, the opportunities and risks associated with Social Media applications as well as requirements for managing their use. Specifically, the research examines Social Media's impact on customer satisfaction ratings, brand management, sales and marketing metrics, recruiting levels or other business goals.
Some businesses pursue Social Media initiatives proactively to positively impact business outcomes, while others only monitor company-specific content posted on Social Media sites.
Best Practices, LLC used field surveys to complete this study on behalf of a Research and Advisory Services partner. In all, 24 companies from mainly the utility, health care and pharmaceutical industries contributed to this study.