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However, the breakthrough therapy encountered various challenges, most notably payer resistance to its hefty price tag and competition from upcoming biosimilars.
This case study from Best Practices, LLC reviews how Soliris achieved blockbuster orphan drug status – recording net product sales worth $2.8 billion in 2016 - through Alexion’s superior patient support programs, public relations campaigns and commercial expansion strategies. The study also reviews how Alexion is preparing to counter biosimilar competition.