Market Research and Analytics organizations increasingly serve expanded global regions, supporting complex product portfolios with brands spread across lifecycle stages in diverse country marketplaces. This creates a pressing challenge: how best to efficiently and effectively train, educate and develop skilled Market Research professionals who can serve and inform the global enterprise.
Best Practices, LLC conducted this cross-industry benchmarking study to probe critical experiences, winning strategies and important resource trends regarding how best to develop and deploy Market Research Training and Development in today’s increasingly complex global marketplace with ongoing resource constraints.
As resources shrink, companies must develop organizations that can turn out high performing market researchers effectively and efficiently, regardless of their location, specialty or service area. Market Research leaders can use this study as a reference point in future budgeting and strategic planning.
The report is based on the qualitative and quantitative insights of 41 Market Research & Training leaders from 35 companies. In addition, research analysts conducted deep-dive executive interviews with six selected respondents to collect qualitative data and insights.