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» Products & Services » » Brand Management and Product Leadership » Public Relations

Stretching Public Relations Resources through Technology

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ID: 4169


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Words: 1,100


Published: Pre-2020


Delivery Format: Online


 

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919-403-0251

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Benchmark partners report a continued trend in companies expecting public relations functions to expand their contact with the public without increasing headcount. Leveraging technological advances can automate some of the more tedious public relations tasks, leaving employees with time to concentrate on actual interaction with the press, the community and the general public.

Industries Profiled:
Energy; Computer Software


Companies Profiled:
AEP; Cogentrix; Mirant; NRG Energy; Red Hat

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