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Products & Services Brand Management and Product Leadership Public Relations

Stretching Public Relations Resources through Technology

DB Image

ID: 4169


Features:


Words: 1,100


Published: Pre-2014


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Benchmark partners report a continued trend in companies expecting public relations functions to expand their contact with the public without increasing headcount. Leveraging technological advances can automate some of the more tedious public relations tasks, leaving employees with time to concentrate on actual interaction with the press, the community and the general public.

Industries Profiled:
Energy; Computer Software


Companies Profiled:
AEP; Cogentrix; Mirant; NRG Energy; Red Hat

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