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Medical Education is a critical activity in the medical device sector - physicians need to be trained in the safe and effective use of devices, particularly in the surgical field. In the current environment, medical device education groups are faced with the challenge of holding down costs while adding new programs and expanding into emerging markets.
To optimize their education groups, medical device organizations need to ensure their education group's structure, staffing and program development are well aligned to maximize resources while meeting needs. Best Practices, LLC conducted this study to inform medical education leaders on current approaches to the structure, staffing and program development of medical education groups.
This study also provides benchmarks around medical education groups' geographic focus, utilization of staff, and outsourcing of program creation and deployment. Medical education leaders in the device sector can use this study to compare their structure, staffing and program development approaches with those of leading organizations.
This study presents data in two segments: Medical Device and Pharmaceutical.
The research employed a data gathering approach that reaps quantitative & qualitative data from representatives at 35 medical device and pharmaceutical companies. Fourteen medical device education leaders from 10 medical device organizations participated in this project; 25 biopharma companies also participated.