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25DB




Products & Services Marketing Management Marketing Strategy

Structure, Staffing and Roles in Pharmaceutical Conventions Manangement

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ID: 4349


Features:

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Words: 2,599


Published: Pre-2014


Delivery Format: Online PDF Document


 

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Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services. In this environment, they need to know how to develop high-performing organizations. This benchmarking report examines the staffing and personnel development in conventions departments at eight companies, as well as optimal interaction of those departments with different corporate divisions.

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Biotech; Consumer Products; Diagnostic


Companies Profiled:
3M; Amgen; AstraZeneca; Bayer; Bristol-Myers Squibb; GlaxoSmithKline; Ortho-McNeil; Roche


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.