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» Products & Services » » Marketing Management » Marketing Strategy

Structure, Staffing and Roles in Pharmaceutical Conventions Manangement

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ID: 4349

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Words: 2,599

Published: Pre-2019

Delivery Format: Online PDF Document

 

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Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services. In this environment, they need to know how to develop high-performing organizations. This benchmarking report examines the staffing and personnel development in conventions departments at eight companies, as well as optimal interaction of those departments with different corporate divisions.

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Biotech; Consumer Products; Diagnostic


Companies Profiled:
3M; Amgen; AstraZeneca; Bayer; Bristol-Myers Squibb; GlaxoSmithKline; Ortho-McNeil; Roche

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