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25DB




Products & Services Sales and Marketing Marketing Management Managing Marketing Organizations Development and Retention

Structuring Marketing Career Paths to Develop, Retain and Satisfy Employees

DB Image

ID: 4337


Features:

Metrics, Graphics, Summary Matrix, Detailed Process Map


Words: 1,945


Published: Pre-2013


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

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Leading companies seek to establish a robust career path for Marketing to drive retention and career satisfaction among marketing employees. By creating a well-defined career path, companies also raise the profile of its marketing department within the overall company structure. This nine-page document identifies how seven world-class companies address the following aspects of marketing structure: career path, roles and responsibilities, titles and compensation strategies, average time spent in a marketing role, recruiting strategies, reporting relationships, and coordination with other functional areas.

Industries Profiled:
Pharmaceutical


Companies Profiled:
AstraZeneca; GlaxoSmithKline; Eli Lilly

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If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.