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» Products & Services » » Sales and Marketing » Marketing Management » Managing Marketing Organizations » Development and Retention

Structuring Marketing Career Paths to Develop, Retain and Satisfy Employees

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ID: 4337

Features:

Metrics, Graphics, Summary Matrix, Detailed Process Map

Words: 1,945

Published: Pre-2019

Delivery Format: Online PDF Document

 

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Leading companies seek to establish a robust career path for Marketing to drive retention and career satisfaction among marketing employees. By creating a well-defined career path, companies also raise the profile of its marketing department within the overall company structure. This nine-page document identifies how seven world-class companies address the following aspects of marketing structure: career path, roles and responsibilities, titles and compensation strategies, average time spent in a marketing role, recruiting strategies, reporting relationships, and coordination with other functional areas.

Industries Profiled:
Pharmaceutical


Companies Profiled:
AstraZeneca; GlaxoSmithKline; Eli Lilly

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