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Best Practice Database
Sales and Marketing » New Product Development and Launch » Managing Development Process » Cross-Functional Teams » Team Structure
Graphics, Detailed Process Map
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New product planning and strategic alliance teams are important for the overall health of the company. This document gives pharmaceutical companies a detailed breakdown of how to structure new product planning and strategic alliance teams. While organizational structures vary widely, particularly based on size of the company, they all aim to support overall corporate growth. Pharmaceutical companies will benefit from increased sales through more efficient new product planning and strategic alliance techniques. This nine-page report details how companies should mix structured and informal elements to enhance their strategic development dynamics.