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Best Practice Database
Product Launch » Market Entry: Metabolic and Cardiovascular Diseases
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Note: Data in this study are segmented to present views for Total Benchmark Class and Diabetes respondents.
The bio-pharmaceutical marketplace - and the diabetes therapeutic area in particular - continues to evolve as new medicines and technologies create valuable market opportunities. It's in this competitive and challenging environment that organizations with new diabetes products are scrutinizing their strategies and tactics to support market education for patients. This field research and benchmarking study probes the types and value of medical education and marketing tactics used to inform patient groups about new therapies - and diabetes therapies in particular. A quantitative survey and interviews helped identify patient education strategies and tactics that organizations use pre- and post-launch. Qualitative and quantitative data is presented across a broad array of educational approaches, from public relations and new technologies to advocacy groups and early access plans. Marketing executives can use this research to compare their patient education strategies and tactics with those of leading organizations.