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Best Practice Database
Product Launch » Market Entry: Metabolic and Cardiovascular Diseases
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Note: Data in this study are segmented to present views for Total Benchmark Class and Diabetes respondents.
Educating the marketplace about a new product is a vital prerequisite for both a therapy's launch and the critical first years on the market. Physicians in particular are an important focal point of the market education process because they are both prescribers and influencers and are thus a key way that organizations seek to gain a firm foothold in the marketplace. This study examines a number of issues that revolve around physician education tactics and strategies - for diabetes as well as other product types. This field research and benchmarking study also presents benchmarks around types and timing of physician education activities, publication productivity, CME preferences and prevalence and new technology approaches. Executives, especially those working in the diabetes therapeutic area, can use this research to compare their physician education strategies and tactics with those of leading organizations.