If this box remains here for more than 30 seconds, click this link to try again.
Industries
Functions
Home » Products & Services » Best Practice Database » Product Launch » Market Entry and Oncology
Download FREE Excerpt
20 Info Graphics
13 Data Graphics
230+ Metrics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Buy Now
Note: Data in this study are segmented to present views for Total Benchmark Class and Oncology respondents. Study Overview Educating the marketplace about a new product is an essential component of a successful launch and market positioning. Thought Leaders who can influence the thinking and habits of both physician and patient communities are one of the key ways that organizations seek to separate their products from competitors. Thus it is critical for companies to ensure that education efforts around new products - particularly those in the oncology therapeutic area - effectively reach and influence Thought Leaders. This study examines a number of issues that revolve around Thought Leader education tactics and strategies, for oncology as well as other product types. This field research and benchmarking study also presents benchmarks around targeted number of thought leaders by development phase, number of MSLs employed by phase, relationship development timing by type of Thought Leader, and roles of Thought Leaders. Executives, especially those working in the oncology therapeutic area, can use this research to compare their Thought Leader education strategies and tactics with those of leading organizations. Key Topics
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.
Top